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Product Photography

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Product Photography & Retouching With Tony Roslund

When creating the curriculum for this tutorial we broke the content down into 4 sections that best represent the types of product photography across various industries. In the end we built a 20+ hour tutorial around Catalog Photography, Editorial Photography, Small Business (B2B), and Commercial Photography. Throughout 11 photo shoots across all 4 topics we explore the challenges each face and best practices for running your business. We encourage you to explore many of the free sections below to get a feel for the 55 videos included.

 

 

This Product Photography Guide is a comprehensive look at the necessary steps for building a compelling product portfolio, improving composition skills, understanding the complexities of composition, crafting your light to meet your vision, and how to attract new clients and win bigger jobs. We’ve broken down these concepts and catered the sections on gear, lighting, pre-production, and post processing to apply specifically to the product photography market. Upon completion of this course, photographers at any level will gain: a deeper understanding of industry best practices, greater knowledge of equipment spanning all price points, lighting knowledge for any scenario, better approaches to product lighting, and most importantly, image composition. Step-by-step post-production in Capture One 8, Adobe Lightroom and Photoshop have been included with the 11 photo shoots as well. If you’re looking to take the quality of your product photography to another level or perfect photos for your company, this is the perfect product photography tutorial for you.

General Overview

  • 20+ Hours of Video Content That You Can Instantly Download
  • 55 Videos That Cover Pre-Production, 11 Product Photo Shoots, and Post Production
  • In-Depth Gear, Lighting, and Lens Analysis and Demonstration
  • 11 Retouching Videos Covering Start To Finish Processing
  • Sony, Olympus, 2 Nikon, and Phase One Camera Systems Used
  • Using Natural Light vs. Strobe With Products & Props
  • Using Numerous Modifiers to Create Mood
  • Building A Lighting Kit On A Budget
  • Building Mood With Your Light
  • Paul C Buff, Chimera, & ProFoto, and Broncolor Modifiers Used
  • Alien Bee, Hensel, & Broncolor Packs & Heads Used & Compared
  • Choosing the Right Gear For Your Budget and Which Lenses To Buy or Rent
  • Studio Space Essentials For Small Business and Full-Time Photographers
  • Building Your On-Location Kit - The Essentials Needed
  • Building Composition In Your Images
  • The Use Of Negative Space In Editorial
  • 4 Sub-Genre Sections Covered: Catalog, Editorial, Small Business, Commercial
  • Backup Solutions Explained with Raid 0,1, & 5
  • Pricing & Marketing Podcast
  • Tips for High Quality Editorials
  • Ad Quality Start-to-Finish Post Production of 15+ Photo Shoots
  • RAW Files Included For You To Work With
  • Interactive iBook and PDF Included

Preview Our Trailers

Free Retouching Preview
Free Shooting Preview
Tony Roslund Bio
The Product Teaser BTS

We're passionate about the process of learning and the tools available to consume educational photography content. All of our Pro Tutorials are methodically organize the content in a way that is conducive to learning with simple and easy reference. You will rarely find a video longer than 20 minutes in our tutorials so they are easily digestible. Our tutorials are organized by specific topics, which makes the content approachable and the technical topics searchable for easy reference at a later date. In addition we utilize the interactive features of iBooks to present technical content, photography concepts, and Photoshop tools in a ways that are quickly accessed, easy to understand and fun to learn. Lastly we include a discussion in the form of an audio podcast centered upon business practices, pricing, and marketing strategies. By combining all three of theses platforms, learning photography and Photoshop has never been easier or more enjoyable.

Included with Purchase

Photo Shoots

Commercial, Catalog, B2B, Editorial

Retouching

2K Resolution Full Workflow

Interactive iBook

Industry Tips

Pricing& Marketing Podcast

Industry Pricing & Marketing Tools

Free Video: Shooting Cosmetics Part 3

Commercial

12 Videos 180 Minutes

Video Chapter List

Catalog

9 Videos - 45 Minutes

Video Chapter List

Small Business

7 Videos 90 Minutes

Video Chapter List

Editorial

9 Videos 120 Minutes

Video Chapter List

Foundation

8 Videos 75 Minutes

Video Chapter List

  • 01 - Headphones Ad Pt. 1
  • 02 - Headphones Ad Pt. 2
  • 03 - Headphones Ad Pt. 3
  • 04 - High End Watch Pt. 1
  • 05 - High End Watch Pt. 2
  • 06 - High End Watch Pt. 3
  • 07 - High End Watch Pt. 4
  • 08 - High End Watch Pt. 5
  • 09 - Ski Goggles Ad Pt. 1
  • 10 - Ski Goggles Ad Pt. 2
  • 11 - Ski Goggles Ad Pt. 3
  • 12 - Ski Goggles Ad Pt. 4
  • 01 - Hardware Etsy Shop Pt. 1
  • 02 - Hardware Etsy Shop Pt. 2
  • 03 - Hardware Etsy Shop Pt. 3
  • 04 - Battery Juice Pack Pt. 1
  • 05 - Battery Juice Pack Pt. 2
  • 06 - Battery Juice Pack Pt. 3
  • 07 - Shooting Cosmetics Pt. 1
  • 08 - Shooting Cosmetics Pt. 2
  • 09 - Shooting Cosmetics Pt. 3
  • 01 - Thinium iPhone Charger Pt.1
  • 02 - Thinium iPhone Charger Pt.2
  • 03 - Thinium iPhone Charger Pt.3
  • 04 - Butane Torch w/ Flame Pt.1
  • 05 - Butane Torch w/ Flame Pt.2
  • 06 - Butane Torch w/ Flame Pt.3
  • 07 - Butane Torch w/ Flame Pt.4
  • 01 - Intro
  • 02 - Quick Basics
  • 03 - Cameras and Lenses
  • 04 - Shooting Tethered
  • 05 - Backup Workflow
  • 06 - Lighting Essentials
  • 07 - Modifiers
  • 08 - Studio Essentials
  • 01 - DIY Article & Styling Pt. 1
  • 02 - DIY Article & Styling Pt. 2
  • 03 - DIY Article & Styling Pt. 3
  • 04 - DIY Article & Styling Pt. 4
  • 05 - Holiday Fashion Pt. 1
  • 06 - Holiday Fashion Pt. 2
  • 07 - Holiday Fashion Pt. 3
  • 08 - Wilderness Survival Pt. 1
  • 09 - Wilderness Survival Pt. 2
  • 01 - DIY Article & Styling Pt. 1
  • 02 - DIY Article & Styling Pt. 2

Free Video: Retouching Technology | Thinium

Retouching Videos

11 Videos 8 Hours

Video Chapter List

  • 01 - Headphone Commercial Retouch
  • 02 - High End Watch Retouch
  • 03 - Ski Goggles Ad Retouch
  • 04 - Cabinet Hardware "Etsy Style" Shop Retouch
  • 05 - Battery Juice Pack Retouch
  • 06 - Shooting Cosmetics Retouch
  • 04 - Hardware Easy Shop Retouch
  • 08 - Butane Torch w/ Flame Retouch
  • 09 - DIY Editorial Retouch
  • 10 - Holiday Fashion Retouch
  • 11 - Wilderness Survival Retouch

Free Video:Free iBooks Preview

Interactive Guide

5 Parts - 100+ Pages

Video Chapter List

Gear Guide

Gear Essentials

Video Chapter List

  • 01 - Foreward
  • 02 - Catalog
  • 03 - Editorial
  • 04 - Business
  • 05 - Advertising
  • 06 - Retouching
  • 01 - Resolution Rentals
  • 02 - Tether Tools
  • 03 - Chimera
  • 01 - Evoking Emotion
  • 02 - Using Props
  • 03 - Leave Them Guessing
  • 01 - Top 10 Gear
  • 02 -Total Gear Overview
  • 03 - Set Documentation
  • 01 - 8 Tips For A On-Location Success
  • 02 - Food Styling Kit
  • 04 - The Essentials
  • 01 - Vision
  • 02 - Color
  • 03 - Exposure
  • 04 - Maintain
  • 05 - Deliver
  • 01 - Resolution Rentals
  • 02 - Tether Tools
  • 03 - Chimera Lighting

Free Video: Pricing & Marketing Preview

Pricing & Marketing

Pricing Podcast

Video Chapter List

  • 01 - 75 Minutes of Marketing & Pricing
  • 01 - Coming Soon
  • 02 - Coming Soon
  • 03 - Coming Soon
  • 04 - Coming Soon
  • 05 - Coming Soon
  • 06 - Coming Soon
  • 07 - Coming Soon
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  • 09 - Coming Soon
  • 01 - Coming Soon
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Before and After

Use the sliders below to view before and after photos on your computer or mobile device of the images created in this tutorial.

About the Instructor

Tony Roslund
Product Photography & Retouching

Tony Roslund is a third-generation photographer who grew up in the family's studios and labs of Northern Virginia. Tony started shooting in the days of film and worked as the photographer for his high school yearbook, not only creating all the images, but also processing everything nightly in his fathers lab. His after shool job was also in the studio and lab where he assisted customers, processed film, and printed proofs. A few years after high school, Tony enlisted in the US Navy pursuing a career with the Navy SEALs. Unfortunately he was injured in Hell Week and declined to continue training. Coming full-circle after the military Tony picked up the family craft once again, this time with digital, and started his professional career as a photographer. First with portraits, and eventually moving into commercial product photography.

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